SQL-Server-Performance.com Advertising Information

If you want to target SQL Server DBAs, Transact-SQL developers, Visual Basic developers, Microsoft Access developers, FoxPro developers, ASP and ASP.NET developers, and network administrators who want to get the most out of Microsoft SQL Server, then you have found the ideal web site. We also cover SQL Server Clustering, a previously untapped market.

SQL-Server-Performance.Com specializes in providing unique, high-quality information SQL Server performance tuning. The site averages over 400,000 monthly visitors.

In addition to our web site, we also offer a twice-monthly newsletter to our visitors. Currently, we have over 23,000 subscribers to our newsletter, and it continues to grow.


SQL-Server-Performance.Com Demographics

The following statistics have been culled from a non-scientifically designed questionnaire answered by over 7,206 of our website visitors who subscribed to our opt-in newsletter.

Main Job Function (could only select from one choice)

DBA	40%
SQL Developer	26%
VB Developer	12%
ASP Developer	7%
Database Designer	1%
Access Developer	1%
FoxPro Developer	1%
Other	13%

Main Interests (users could select from more than one interest)

SQL Server Administration	99%
SQL Server Development	96%
SQL Server Clustering	71%

We offer several ways you can advertise on SQL-Server-Performance.com:

• Conventional banner ads (based on a CPM pricing model)
• Text Link Advertising
• Peel Ad

 

Banner Ads

We offer four Banner ad slots on the site:

Top of Page	468x60 pixel Horizontal banner appearing at the top of the page
SkyScraper	120x600 pixel Vertical format banner appearing on the right of the page
Button	120x240 pixel Vertical format banner. There are 2 Button ads on each page appearing on the right hand side (one above the tall SkyScraper and one below)
Bottom of Page	728x90 pixel Horizontal banner appearing at the bottom of the page

Banners ads can be either Flash or GIF based and hosted either on our servers on your own server. The minimum purchase is for 50,000 impressions and advertisers are permitted to rotate up to 3 ads for each ad position purchased.
All banner ads are set to open in a new browser window.

	50k per month	50k - <100k	100k - 250k	250k+
Top of Page (468x60)	$10 CPM	$9 CPM	$8 CPM	$7.25 CPM
Skyscraper (120x600)	$11.5 CPM	$10.5 CPM	$9.5 CPM	$8 CPM
Bottom of Page (728x90)	$5.5 CPM	$4.5 CPM	$3.5 CPM	$2.5CPM
Button (120x240)	$5.5 CPM	$4.5 CPM	$3.5 CPM	$2.5CPM

	One Month	3-6 Months	7-12 Months
Text Link	$250	$230	$210

 

Peel Ad

The Peel Ad is an ad in the top right which 'peels' down to reveal an 800x600 graphic. The Peel appears on every page and will be shown approximately 1 million times over a one month period.
The Peel Ad is priced at $3500 per month, please enquire regarding availability.

Important Information

Rates are based on payment in full in advance. Advertising must be paid in advance in order to reserve it. By asking for payment upfront, we are better able to keep our costs low, and the cost of advertising lower than our competitors. Please reserve your advertising as soon as possible to guarantee your place, and to lock in current rates. All ad rates are subject to change without notice.

The ads you purchase above can be run over any period you like. Whether you purchase 50,000 or 10 million impressions, you can run them over a week, a month, three months, or a year. It's your choice.

Each advertiser is given an URL so they can view, via a web browser, real-time statistics on the number of their ads served, along with click-through rates. Click-throughs cannot be tracked for Flash-based banner ads.


How to Place Your Ad

We are keeping this process as simple as possible to help keep our costs, and the cost of these ads, as low as possible.

If you are ready to reserve advertising, please e-mail us in order to determine if the space you want is available. Please include with this e-mail the dates and types of ads you want (text and banner, if applicable).

If the space you want is available, we will reserve the space and then e-mail you an invoice. This invoice must be paid in full before your ad is scheduled to run. By requiring payment upfront, we are better able to minimize our costs, which we pass on to you in lower advertising rates.