You are hearing it here first: Microsoft is updating the branding for SQL Services and SQL Data Services. Effective immediately, SQL Services will be called Microsoft SQL Azure, and SQL Data Services will be Microsoft SQL Azure Database. This name change doesn’t reflect a change in the products themselves; we will still be providing a powerful relational database foundation to the Azure Services Platform. http://databasenews24x7.blogspot.com/2009/07/microsoft-sql-services-is-now-microsoft.html