what i use in sql server instead of connect by in oracle

hai to all,
I have an product .that product have subproduct and also the subproduct may or maynot contain the product.i want to dispaly it in tree format.in oracle we can use the connect by prior. but i don't know in sql server
for sample ITT1.
SELECT I.father,I.code code from ITT1 as I
father code

01 IC 0000200000 01 IC 0000201000
01 IC 0000200000 01 IC 0000201000
01 IC 0000200000 01 IC 0000201000
01 IC 0000200000 01 IC 0000201000
01 IC 0000201000 01 IC 0000201100
01 IC 0007801000 01 IC 0000201100
01 IC 0000201000 01 IC 0000201110
01 IC 0005501000 01 IC 0000201110
07 IC 0000401000 01 IC 0000201110
01 IC 0000201000 01 IC 0000201120
07 IC 0000401000 01 IC 0000201120
01 IC 0000201000 01 IC 0000201130
01 IC 0000201000 01 IC 0000201130
01 IC 0005501000 01 IC 0000201130
01 IC 0005501000 01 IC 0000201130
07 IC 0000401000 01 IC 0000201130
07 IC 0000401000 01 IC 0000201130
01 IC 0008400000 01 IC 0000601000
01 IC 0008400000 01 IC 0000601000
and more data is there .
there is more level then how can i get in tree formated.
can u help any one?

You may wants to use recursive CTE. Check this
http://msdn2.microsoft.com/en-us/library/ms186243.aspx
Madhu